About
Pamela and James Allara were both born in the Bronx and lived in New York City before relocating to Arizona.
Pamela’s Grandfather restored furniture for some of the largest estates in New York, giving her an early understanding of quality furniture & timeless design. She went to School of Visual Art and studied fine art and advertising graduating with a BFA.
James spent his earlier years working for various furniture stores, including one of the country’s largest furniture retailers. The one thing that all the stores had in common was how much they marked up the furniture. Most stores are working at a 100%-400% mark up.
James knew he could offer the public many of the same items for considerably less money, based on the principle that profits could be generated by volume instead by individual sales.
His idea was to offer the public quality home furnishings and accessories for $99 or less. Assuming they could sell more product in the same time frame as the larger competitors. After all, if they sell 20 bedroom sets a week, at a 25% mark up, as opposed to 5 bedroom sets a week at 100% mark up, the profits should be similar.
James and Pamela Allara spent 5 years researching & planning to open “The 99 Dollar Furniture Store”. In October 2003 the first store was opened in Mesa, Arizona. The store was a huge success as foreseen by James and Pamela.
The store has grown from 1000 items to over 1500 items for $99 or less, and to 2 locations in just a few years. They plan to open several more locations in the State of Arizona, before franchising locations throughout the entire United States.
To provide quality furniture with superior service at an exceptional price.
Our Vision:
To prove that success can be achieved through volume sales, not through retail pricing.
Our Commitment:
To ensure that all customers are treated with the utmost respect
& that their shopping experience is euphoric.
- Integrity: We never pretend to be anything we are not. We want to give our customers a wonderful shopping experience
- Service: We will do anything we have to make sure our customers are comfortable with their visit to our store.
- Achievement: Our customers feel they have gotten the best product for their needs and their dollars. We present a consistent image to the customer of what our products and services are, great furniture and accessories at a great price.